About us
Hi! My name is Joseph.
I’m the CEO and Founder at Wera, and a runner, just like you.
Why I started Wera
I’ve been a runner for over six years and ran a little in college. I started Wera because I was fed up with seeing dozens of runners talk about getting injured or spending hundreds of dollars on a training plan that didn’t understand them. I knew I could build something better.
I’d been building training plans for myself for years. After 11 months of building in the space, I finally had the direction to launch Wera.
Runners deserve better
At first, I didn’t understand why this kept happening. Then I realized it came down to personalization. To train someone well, you need to understand where they are in their running journey and what training will help them build safely and get stronger.
But where would that context come from? Smartwatches. I’d always been fascinated by how much data runners had access to through their watches. I was surprised that no one had turned it into the one thing runners care about:
“What run am I doing today?”
That’s what Wera is: a simple, more efficient way to train, built with your smartwatch and focused on what you do today.
Because better training means getting closer to the goals I know runners put months into.